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Insights for Modern Marketers

Explore expert guidance, step-by-step strategies, and real-world examples across branding, web, and performance marketing. Built for marketers who want to understand what works—and why.

stages of the B2B sales funnel: top, middle, and bottom

Reassure & Resolve at the Bottom of the Funnel to Shorten the Sales Cycle

Discover effective strategies to boost conversions at the bottom of the funnel. Learn practical tips to turn interest into sales. Read the article now!

Conor Ebbs

Sales funnel diagram highlighting the top, middle, and bottom of the funnel with descriptions of each stage

Turn Interest into Intent at the Middle of the Funnel to Shorten the Sales Cycle

Discover effective strategies to enhance your middle of the funnel marketing efforts. Drive conversions and nurture leads with practical tips. Read more!

Conor Ebbs

funnel diagram showing the stages of marketing: top, middle, and bottom of the funnel, with strategies like sparking curiosity, turning interest into intent, and driving action

Ignite Curiosity at the Top of the Funnel to Shorten the Sales Cycle

Learn how top of the funnel marketing ignites curiosity and shortens the sales cycle with tactics like SEO, blogging, social media, video, and webinars.

Conor Ebbs

A woman holding a flashlight guides a man with a briefcase walking across a deep canyon.

Confident B2B Selling Using Outcomes of Outcomes—The New Playbook for Success

Transform B2B Sales by shifting from features to value-driven selling. Discover how outcomes fuel growth and lasting client success!

Conor Ebbs

A display of colorful Prime branded bottles, arranged artistically to highlight their vivid hues.

How to Spot and Protect Blind Spots: The Rise and Fall of Prime

Explore Prime Hydration’s rise and fall, revealing key lessons on brand blind spots, reputation management, and long-term growth.

Conor Ebbs

Hands gently cradle a small plant, surrounded by various social media icons, symbolizing growth and connection.

B2B Lead Nurturing: The Power of Segmentation & Full-Funnel Activation

Explore B2B lead nurturing tips like segmentation and full-funnel activation to build stronger business relationships and drive growth

Conor Ebbs

INBOUND '24 Insights: AI, Brand Building and the Importance of Storytelling

Discover key insights from INBOUND '24, including AI advancements with HubSpot's Breeze, storytelling from Disney, and marketing wisdom from Ryan Reynolds.

Conor Ebbs

woman sitting with headphones at a laptop using hubspot's tool

Empower Customer Success with HubSpot’s AI-Powered Service Hub

Boost customer success with HubSpot’s AI-Powered Service Hub: AI chatbots, unified workspaces, and omnichannel support for better retention and efficiency.

Conor Ebbs

inbound marketing strategy with envelope and magnet reaching out to the target audience

Success Stories: How These Brands Thrived with Inbound Marketing

Explore success stories of inbound marketing with Patagonia, Groove, and HubSpot. Get inspired to create your own successful inbound marketing strategy.

Conor Ebbs