Safeguard your sensitive information.
It’s a bit of a taboo topic, and one that folks tend to put off. But, it’s something that none of us can run from — End of life. The true paradox is who is going to manage your estate? In this digital age we have a TON of passwords. An endless amount of personal info, banking, financial, health and the list goes on. When it comes time to meet our maker, don’t let your assets be a mystery.
Introducing Vital Pass, a blend between digital and analog tools to manage all of the accounts that make you, you.
Donna Balaski, the company’s founder, came to us with a truly incredible idea and the vision for how it can prosper. She leaned on our team to not only design the product, but breathe life into the brand.
- Brand Strategy
- Marketing Strategy
- Visual Identity
- Brand Support
- Web Design & Support
The Starting Point
In addition, the obstacles we had to overcome was creating a printable asset to appeal to a higher aged demographic, but also the digital application that made it accessible to the masses.
Our Strategy & Process
Hopefully upon first glance, you’ll see things like the infinity sign in the logo, a keyhole that doubles as a person, and even two interconnected hearts.
The font choice for the logo type was not taken lightly. Using a Sans Serif that is delicate, but also prominent was the perfect complement to what we were doing.
As you look through the brand elements, we pulled inspiration from a pastel palette, but made sure to bring it to life using the premise of the 7 chakras. Ranging from deepest purple to sky blue.
We built out an impressive Design System that not only looks beautiful, but also will make asset development in the future a breeze. It’s built to scale.
What is now possible
With an editable content management system, we now have the ability to amend and adapt messaging based on user feedback. It doesn’t take a length process and dependency on an Agency. HubSpot unlocks a deeper level of personalization as well, where we can adapt content based on the user, and personalize the experience from user information.
Fully Editable CMS
Messaging & Merchandising