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Don’t just capture attention, nail the VIBE: How to build evangelists with AI

If you’ve been feeling like marketing has turned into a firehose of AI-generated noise—same. But this webinar? It’s a vibe. Literally.

In “Nail the Vibe with AI,” brothers Pete and Brian Sena walk us through a bold new way to think about branding in the GenAI era—one where emotion still wins, but the tools to get there have totally changed.

So what’s the vibe?

Pete introduces the VIBE Framework—a sharp, no-fluff guide to brand storytelling that doesn’t just capture attention but sticks:

  • V = Velocity (Fast and focused)
  • I = Identity (Build one-to-one resonance)
  • B = Boundaryless (Forget channel constraints)
  • E = Emotion (Because logic doesn’t make people care)

In a world where AI can generate a hundred blog posts before your morning coffee kicks in, the brands that win are the ones that still make you feel something.

🧠 Real tools, real-time demos

Pete doesn’t just talk theory—he shows exactly how to do it using tools his team built, including:

  • Vulcan: ChatGPT, but trained on 20+ years of high-performing agency creative (think strategy docs, campaign ideas, customer insights—at the push of a button)

  • VibeGen: A Figma plugin that can generate stunning visuals on-brand in seconds

You’ll see how teams are turning 3-month projects into 3-day sprints, with higher impact and better storytelling.

👀 Standout examples

From Maybelline's CGI subway takeover to ClickUp's fake protest outside Dreamforce (yep, you read that right), the session is packed with campaigns that prove emotional resonance isn’t just for B2C. B2B brands are getting in on the fun—and winning hearts while they’re at it.

❤️ If you take away one thing…

It’s not about keeping up with every AI trend. It’s about using AI intentionally to sharpen your brand’s voice, scale what works, and save your best creative energy for the work that actually moves people.

Your taste is your ultimate edge,” Pete says. “AI can accelerate your process, but it can’t replace your point of view.

 

🎥 Want to see the demos in action?

The full webinar is loaded with takeaways you can put to use today, including a free playbook, sample prompts, and live walkthroughs of Vulcan and VibeGen.

👉 Watch the full webinar above. You’ll walk away smarter—and with at least one 'how did I ever do this before?' moment.

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