OneClick Code

Go Beyond the Booth: Strategic Trade Show Materials that Convert

Trade shows are a prime opportunity for brands to make a lasting impression. But standing out in a crowded exhibition hall? That’s a challenge.

OneClick Code needed a strategic edge to separate themselves in a sea of different messages. As a leader in their industry, they had a great product and a compelling story—but they needed visually impactful trade show materials that would attract people to the booth, and leave with something that would make them a believer in the brand and its core values and messaging.

That’s when we joined forces. We specialize in transforming ideas into powerful brand experiences. Our ultimate goal was to:

. . . craft trade show materials that not only looked great but had a tangible impact—attracting attendees, strengthening brand identity, supporting OneClick’s goals, and having a lasting impact after the show.

Phases

Empowering Brands for Success

OneClick Code has a clear mission: to simplify and streamline roofing code compliance for contractors, adjusters, and insurers. Our job was to scale this mission for high-profile industry events.

Insurtech and Insurance focused events need a healthy balance between ‘looking the part’ while also boldly standing out. We couldn’t represent the brand with stale, basic content. We needed something that would surprise and delight both contractors and insurers immediately.

OneClick had been growing and scaling without a conventional value driven message or tagline. In a crowded exhibition hall filled with competing solutions, they needed a brand visual and tagline that captured their unique advantage. Paired with materials that engaged attendees, and a dynamic events page that provided users with a clear view into OneClick’s event schedule.

“OneClick Code has a unique business, and we often have to attend trade shows back to back that focus on multiple customer personas. In partnering with Ever Wonder, they were able to help us elevate our brand and stand out in a vibrant way while still keeping it top of mind that we need to appeal to multiple audiences. I'm so pleased with how things have come together, and it has also set the stage for additional buildout in 2025. I couldn't ask for a better team to collaborate with!”

Steph Bewley Marketing Director, OneClick Code

1. Tagline: “Accurate Codes, Accurate Claims.”

We set out to create a tagline that captured OneClick’s authority and impact. Grounded in the themes of simplicity, clarity, efficiency, and trust, we arrived at: “Accurate Codes, Accurate Claims.”

This line reinforces OneClick’s leadership in code compliance and their commitment to precision and reliability.

2. Staircase Messaging Hierarchy Visual

To further convey the tagline’s message, we developed a Staircase Messaging Hierarchy visual that helped audiences instantly connect with OneClick’s positioning. This strategic framework outlined a clear Value Proposition, Brand Identity, and Key Messaging, reinforcing their authority in the industry as the definitive source for building codes.

T-Shirt

A sleek, branded design that turned the team into walking brand ambassadors.

Postcard & Sticker

Take-home assets that kept OneClick top-of-mind long after the event.

Podium

A bold, branded focal point for engaging face-to-face with attendees.

Booth Backdrop

A striking visual centerpiece designed to draw people in.

Retractable Banner

A versatile display that enhanced visibility and reinforced key messaging.

OneClick’s trade show presence is live, and it’s making waves across the industry. The new Messaging Hierarchy is helping to elevate their identity and strengthen their position as the single source of truth for building codes.

The work we’ve done together has laid a strong foundation for OneClick’s future, ensuring they stand out at every trade show and continue to lead the charge in building code compliance.

A Strong Brand Identity Across All Touchpoints

The brand overview visual and tagline have become central to OneClick’s messaging, ensuring a cohesive and consistent presence across all trade show materials and communications.

Trade Show Materials with Purpose

From the impactful t-shirts and postcards to the eye-catching booth backdrop and retractable banners, every piece of collateral reinforces OneClick’s core message.