We were fortunate to partner with the Founder of Viridian NYC, on her quest to become a market leading fractional COO and boutique consulting firm. She came to us with nothing but a logo and a concept.
That’s plenty for us to work with… We quickly assessed the market and landed on a really solid brand direction using Poppins as the primary type and Lato as a supporting actor.
Also, with the name of the company being, “Viridian”, it would be silly to avoid using the color green. We also took liberty to run with the concept of “Blue Sky thinking meets Bottom Line discipline”. It really resonated with their audience, and played well into the concept.
The work manifested itself into a series of Sales enablement materials, a Brand Acceleration Kit, and a long scrolling website experience.